I-Tunes the Great! Viva El Ray

The I-Pod Changed Expectations

Using the information gained from the music industry business sales numbers; inspired Apple to create a product that would capitalize on new digital sound technologies like mp3’s. This new device was not limited to playing audio files but also had the capability of recognizing and collecting sound files already in a computer database and making them easily organized and located. For many mp3 music users, the order provided by I-POD’s and I-TUNES made locating specific artists, albums or songs quick and convenient. This IT also allowed consumers the ability to have portable access to their library of music files. The most innovative Apple software was the online internet I-TUNES store; for providing a service that consumers found valuable and were waiting and willing to pay for. I-Tunes expanded the library of available online products to include digital movies, videos and E-books all done over the internet. The combination of these multiple applications brought together by one mobile device gave Apple a competitive advantage no other audio/video/reader device before or since has been able to duplicate.
 
Device Inclined Employee


Equally important as having a superior product is having the front-line employees with knowledge of current company technological devices and the communication skills to relay those skills and know how, to current and future consumers. If an individual customer cannot decipher and utilize IPhones, IPads etc.; then all its’ fancy operating capabilities are meaningless. If a query is made by a consumer about a specific product or the use of it; an Apple representative should be able to convey solutions quickly and easily. Consumers do not want to feel inadequate or technologically handicapped because it takes an advanced engineering degree from M.I.T. to understand the basic functions of an Apple device.                                                                              

 

  

Managing Business Economics

Executives on the other hand, need knowledge and information of business operations pertaining to cost of production, raw materials, release dates, supply chain management, government regulations and product and worker safety requirements. An understanding of countries tariffs and local cultural customs are essential to opening up new markets and expanding the customer base internationally. Store employees deal directly with consumers whereas executives handle the research, development, production and distribution. Front-line workers are concerned with the right now, the immediate devices that are currently available on the market and bring current revenue. Top tier management must consider both current market place and the long term ramifications of various business decisions and how they will impact the future of the organization.
 
That’s So Last Century

They also must prepare for inevitability that technology products become outdated every 3 months. Executives must stay one step ahead of the competition by updating and revamping devices in order to remain relevant. It is up to top tier executives to secure the present product portfolio by maximizing profits and minimizing costs. They as well must serve as guiding forces of inspiration for new innovations in order to increase and expand the customer base and fiscal growth of the overall organization. Executives are responsible for the direction and culture of the company. Ensuring safe and fair labor practices Continental and abroad.